Bringing good food and
good people together.

We offer quality representation, data aggregation, and flexibility at scalable pricing.

Latest technology

We use the latest software for demo management. We share analytics of sales monthly, generate customizable event reports, and upload it all to the cloud for you in real-time!

Real passion

Our team believes in partnering with items that we would eat and drink ourselves. We care about the brands we represent in stores and the health of those who sample them.

Rich experience

Our team consists of passionate demo representatives who have basic nutrition education and a passion for working with great products. We love great food and great brands!

Mutual partnership

Long-term partnerships between our great brands and great representation drive success. We exist to support your growth through in-store demonstrations and field marketing support.

Exclusive Attention

Every brand we represent gets our full attention, 24/7 365 response time, and monthly reports on our representative's performance. We want to be an extension of your team.


Griffin Spolansky

Griffin Spolansky

Mezcla, Co-Founder

The grassroots team is amazing to work with. They are extremely professional and execute at a very high level. In terms of demos, they understand our brand well and as a result, consistently do a great job selling product. They also follow up with elite reports. Regarding merchandising, they have a good rapport with our stores and ensure that product is out on shelves and looks good. I highly recommend the grassroots team!

Alexandra Dempster

Alexandra Dempster

Lupii, Founder + CMO

The Grassroots team has been great to work with. The demos they have done for Lupii at Erewhon have been incredibly well managed and run end to end. The team's flexibility and the reports provided post demo are real value adds to our team's ability to adjust to a retailer's needs and gain valuable on-the-ground insights.

John O'Brien

John O'Brien

Chubby Snacks, Chief Revenue Officer

To any growing CPG brands reading this review - hire Grassroots! They’re fantastic partners who make demo’ing a breeze. Their team provides great brand advocacy and the POS results speak for themselves.

Nicole Torney

Nicole Torney

Clover Sonoma, Events and Demo Coordinator

It has been such a joy to work with Grassroots Marketing scheduling and executing in-store demos at Erewhon Market over the last 6 months! They have made the process of organizing and performing demos across Southern California so easy from start to finish. Bridget is always prompt with responses and scheduling, and the data that is provided from the demo is incredibly thorough. Grassroots event recaps are invaluable to myself, and to my department as a whole. I would strongly recommend Grassroots to any organization that is looking for high-impact in-store interactions, from best-in-class brand ambassadors.

Frederic Naayem

Frederic Naayem

Artizn Tonics, Founder

Grassroots has been instrumental in the growth of our company. They are a reliable partner that cares about the product and I am thrilled to have them represent our brand!

Some Awesome Brands We've Worked With

Retailers We Work With

and more...